Colin Lewis

The (digitally) illiterate CEO

Future marketing leaders will need a compass, not a map

There are no such things as ‘industries’, only ways of serving the customer need

Friction is the one thing between you and more sales

Hard Facts, Dangerous Half-Truths, & Total Nonsense: Truthiness and Alternative Facts in Marketing.

How can marketers hope to know what is coming around the corner?

Five ways to innovate as a marketer

Budgets – a time-consuming exercise of limited value & the most ineffective practice in management

Our biases causes us to be bad marketers

Recruiting: the myth of war on talent and where marketers should set-up

Chinese New Year: What we can all learn from China in the Year of the Fire Rooster

Confessing to heretical marketing beliefs

Marketers obsess over new tech, tools & channels, but does we really have a clue?

What have the Romans ever done for marketing?

Hate new-year predictions? Who cares? Here are mine!

Big Data Downer

How can you get marketing to be seen as the growth drivers rather than the ‘colouring in’ department?

Forget Marketing Buzzword Bingo, Let’s Get Back to Basics